L & M Blog

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You can go to the e-learning section of EU-Xchange and learn more about marketing and licensing. This will give you an idea how to develop a strategy for your product. Depending on your country of residence you can maybe attend a DCGM marketing workshop or as for mentoring. dcgm

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I would suggest to look at similar products on the market and use that as a guideline for a price calculation. cac

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First of all you need to look at your products closely – what is special about them? Who can also benefit from them? Then you need to develop a strategy and a marketing plan for your product. giw

Monday, 07 October 2013 10:19

Why should I market my EU project result?

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After the funding period of an EU project managers are supposed to implement the developed products AND to generate money with those in the long run – as by definition the EU funds or "the grant" are considered an initial financing of the innovative products developed. In terms of sustainability many products have the potential to be marketed to wider target groups and the platform EU-Xchange is designed to support you in that attempt. dcgm

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